Air the suit somewhere calm and airy: a hallway, a bedroom with the window ajar, or a covered balcony in the shade. Avoid strong sunlight, which fades colours over time. The jacket should hang freely, with the sleeves clear of the wall. Dry a rain-soaked suit at room temperature, never on or right next to a radiator, because heat can shrink wool and distort the jacket. Brush it only once it is completely dry.
Combine airing with brushing. A natural-bristle clothes brush lifts dust, hair and specks before they work deeper into the weave. Use short strokes from top to bottom, following the direction of the nap, without scrubbing. These few minutes put off the next trip to the dry cleaner, and the less often wool is dry-cleaned, the longer it keeps its resilience.
Wool also needs a break between wears. If you can, alternate suits so that each one rests for at least a day. Trousers usually wear out first, because they work with every step and every time you sit down. Hence the old tailoring advice to have two pairs of trousers for each jacket. At Albione jackets and trousers are sold as separate pieces, and our guide on combining jackets and trousers bought separately explains how to pair them.